The Campaign for a Commercial-Free Childhood forced Disney to stop claiming that Baby Einstein videos were educational for infants and now, with pressure from the CCFC Disney/Baby Einstein is agreeing to reimburse parents for their purchased Baby Einstein DVDs.
To participate, you must have purchased a Baby Einstein DVD between June 5, 2004 and September 4, 2009.
If you are not satisfied with the Baby Einstein DVD you purchased during the period mentioned above, for a limited time beginning on September 4, 2009 and ending on March 4, 2010, you may exchange it for one of the following:
* One (1) Baby Einstein Book of your choice
* One (1) Baby Einstein music CD of your choice -or-
* One (1) coupon for 25% off the purchase of one Little Einsteins™ product. Redeemable with promotion code only at DisneyStore.com -or-
* you may return it, and we will refund the current retail value of the DVD ($15.99).
What you can do:
1. If you've purchased a Baby Einstein DVD in the past five years, click here to learn how to get your refund.
2. Share this email and our fact sheet on baby videos with any parents that you know.
3. Pass on news about the refund and our success on relevant blogs, parent listservs, and social networking sites such as Twitter and Facebook.
Just to be completing fair, here is Baby Einstein's position on the refund and why they are doing it.
(Thanks Becca for sending this along!)
Tuesday, October 27, 2009
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I don't plan on returning my Baby Einsten products as I feel there is nothing hurting my child's play time. In a world where you can turn on a TV and watch inappropriate content at the push of a button, I feel that Baby Einstein is a refreshing relief to television.
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